W. A. Dwiggins

William Addison Dwiggins was one of the most important print designers of the twentieth century. He is credited with coining the now ubiquitous term "graphic designer" to describe a person who, like himself, was involved in various aspects of printed design, including typography, illustration, calligraphy, and book design. He also created several widely-used typefaces, including Electra and Caledonia. The highest award of the Bookbuilders of Boston is named the W.A. Dwiggins Award in his honor.